Each year, the country's most selective four-year institutions invest significant resources to recruit talented high school students from across the country. These students, mostly affluent and white, contemplate admission offers and consider moves to new locales to pursue their postsecondary plans. Yet, many of these selective institutions are…

Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…

Advanced education contributes to greater individual and regional prosperity, including increased earnings, improved economic growth, greater levels of community engagement and improved health outcomes. Rising costs to students and families combined with a student body that may require additional resources to ensure its success, however, may make…

In this article, the author illustrates how three campuses have, in their own way, attempted to bring coherence to the student experience and enrich that experience by more closely matching what was promised to what each student actually experiences while enrolled. Fulfilling students' expectations that were purposefully articulated in the mission…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

Many education reporters are drawn to the beat because of its complexity and rich variety. Few topics provide such a wealth of political, business, human interest, breaking news, feature, and investigative stories. A reporter's day can start in a classroom with 4-year-olds struggling to learn to read, and end at a school board meeting with…

This article discusses how federal and state governments can improve student access to private and public higher education institutions. Florida helps to achieve that with a common course-numbering system across community and four-year colleges, which permits students to easily transfer credits. Both the Senate and the House of Delegates in…

This volume is a critical and objective study of the contemporary college student athlete. Framed around the process of recruitment, transition, and support of student athletes in higher education, the volume is a response to societal pressures to reform college athletics. Driven by publicity and the potential for revenue gains, colleges and…

Reviews the literature on enrollment management in private and public institutions. Offers a case study of enrollment management processes and structures at Orange Coast College in California, including an evaluation of the success of the college's efforts. (DMM)

The use of a measure of geographic proximity to help explain enrollment competition among postsecondary institutions was investigated. The measure, the number of miles between institutions, was obtained by determining the longitude and latitude coordinates for about 99% of the schools in the Higher Education General Information System universe.…

In 1985-86, Kalamazoo College participated in a project to promote student transfer from two-year colleges. Among the accomplishments of the project were the preparation of a general transfer student brochure addressing issues of admissions, financial aid, credit transfer, and academic advising; the distribution of a quick reference sheet stating…

This volume offers nine papers on higher education research in Maryland all of which were presented at annual meetings from 1990 through 1993. The following papers are included: (1) "The Geo-Demographic Approach to Student Recruitment: The PG-TRAK90" Lifestyle Cluster System" (Karl Boughan); (2) "Evaluating College Services: A…

In 1985, Knox College was chosen to participate in the Association of American Colleges/Mellon Transfer Grant Program, which sought to assist community college students in making the transition to the four-year college environment. Four local community colleges, Carl Sandburg College (CSC), Illinois Central College (ICC), Blackhawk East Community…