This paper discusses the growing trend in higher education of treating students as customers. It addresses the traditional views of the student-instructor role and why there is a push toward a customer-oriented paradigm in higher education. Resistance to this movement is also addressed, both from the student and faculty/administrative viewpoints.…

The effect of local public colleges on total higher education enrollment is examined in this study. While it is apparent that these colleges have attracted many students to their classrooms, this study attempts to find out both how many of these students would have attended other colleges and how many would not have attended at all had the local…

A survey of 194 adult community college students and potential students in Ontario (Canada) investigated factors in education decision-making, for purposes of student recruitment. It was found that the Latent Variable Partial Least Squares model of analysis highlights best the important factors. (MSE)

A description is provided of a study undertaken by Glendale Community College (GCC-Arizona) to determine what marketing and information dissemination activities could be undertaken by the college information office to increase enrollments among target markets. Chapter 1 provides an introduction to GCC and its college information office, looking at…

The Enrollment Management Plan proposed in this report was developed in an effort to provide a comprehensive framework for organizational analysis, planning, and evaluation for the Off-Campus Program of the Community College of Rhode Island. The introductory sections of the report offer background information, define enrollment management, and…

Discusses five influences on the potential for future community college growth, expansion, and survival: the existence of more potential students; more public and private sector competition for students; serious staff development requirements; a focus on personalized and humanized teaching; and the need to evaluate and document institutional…

A methodology for evaluating the service area of a community college and determining potential student markets is discussed. It is suggested that because of locality-based operations, projected higher education enrollment declines may be felt severely by community colleges. Because of the special nature of examining a specific geographical area,…

With traditional enrollments declining, unless community colleges adapt to an increasing nontraditional population they may find themselves out of business. The 1977-1982 California Community College Five Year Plan indicates that nontraditional students, now the majority of community college enrollments, are often physically, economically,…

A large and growing part of American postsecondary education, proprietary schools, offer lessons for traditional institutions in attracting new students in a career-oriented market. Effective marketing is important since proprietary schools compete not only with each other, but also with public community colleges. Specific schools and agencies are…

To identify postsecondary educational needs within its rapidly growing service area, factors preventing students from taking classes at the colleges, and services that would encourage students to take classes, Piedmont Virginia Community College (PVCC) surveyed all Greene County households in April 1993. A total of 4,625 surveys were mailed,…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

A total of 1,991 Delaware County (Pennsylvania) adults, aged 17 or older, responded to a survey designed to identify and describe "educational market segments" and to provide a baseline identification and assessment of their unmet postsecondary educational needs and preferences to aid the Delaware County Community College (DCCC) in…

City College of San Francisco's Nursing Department has had an oversubscription of applications and an under-representation of minority students for a number of years. Although the department can only accommodate 96 students per year, over 600 subscribed in 1977. The purposes of this inquiry were to compare associate degree nursing program…

This report analyzes enrollment figures at the Sunnyvale Center, one of the De Anza College Extended Campus satellite sites, from fall 1977 to spring 1978 in order to establish a course charting model that allows for historical consistency in examining course, instructor, and site success. In addition, the report reviews the operation and growth…

Using data from the 1960-1977 period, this study provides a range of headcount enrollment projections for the Michigan higher education system to the year 2000 by type of institution and by age and sex of student under alternative sets of projection assumptions. The theoretical framework, methodology, and working model developed in this study are…