This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

In 2015 while higher educational institutions received $40 billion in gifts, community colleges only received about 1.5 percent of that amount--despite the fact that they account for about half of students at any one time, according to an estimate provided by the Council for Aid to Education, which maintains data on educational giving. The reason…

Modest inquiry exists to elucidate why donors make large contributions to community colleges. Of every charitable dollar donated to education, two-year colleges receive 2 to 4 cents. This grounded theory study included 30 major donors to 23 colleges in 18 states. The questions were comprehensive: why donors and how donors make major gifts;…

Community colleges have become increasingly reliant on diversifying their revenue sources, and turning to private fund raising has become a common strategy for many of them. Although fund raising has been a common practice in higher education since its inception, it has only emerged in the two-year college sector in the past several decades. The…

At Northeast State Community College (NeSCC) nearly 70% of students need some form of financial aid to attend. State support is flattening or decreasing and the gap is filled by private donors' support (Northeast State Community College, 2011). Hundreds of donors have made significant contributions to aid in the education of those in the Northeast…

Community colleges for a long time have operated under the misguided assumption that they should not waste time or resources prospecting and cultivating their alumni in hopes of generating philanthropic support. How could two-year colleges possibly compete with the success of alumni giving at four-year universities--with their selective admissions…

The increased focus on private fundraising poses challenges for community colleges (Jackson & Glass, 2000). A challenge is a lack of fundraising experience within community colleges and their foundations. There now exists a donor-focused fundraising model for community colleges to use to enhance their fundraising initiatives and increase the…

Community colleges are enjoying a rare moment in the limelight right now. But part of what is being revealed by that light is just how much scrambling two-year institutions must do to keep up with increasing demands and decreasing budgets. With the recession sending many laid-off workers back to school for job retraining, and with President Barack…

The process of reaching out to donors and securing gifts from alumni and other community members presents its share of challenges for community colleges. But, as funding experts Richard H. Morley and Mike Gaudette of the Council for Resource Development write in "Gift Planning: You Can't Afford Not To," there exists a huge financial incentive for…

The case study engaged selected stakeholders who explored their perceptions and understanding of why they made significant commitments of volunteerism and philanthropy to a capital campaign at one public community college, and the particular factors that influenced their decisions. A paucity of inquiries examines this topic from the volunteer or…

It is time to educate corporate America on the need to finance higher education by using a need-based giving standard. Corporations need to realize that two-year colleges significantly affect their work force and economy. Only 25 percent of the jobs in the United States require a degree from a four-year college, yet up to 75 percent of the jobs…

Pressured by constricting state appropriations and ever-increasing financial demands, the nation's community colleges are ratcheting up fundraising efforts to attract new donors. Many are finding success. Honolulu Community College in Hawaii, for example, recently received an estate gift of $3.5 million. Santa Fe Community College in New Mexico…

In this article, the author explores how some community colleges have survived, if not thrive, amid the pain of a deep recession. Rather than cut educational options, administrators at Pima Community College in Tucson, Arizona have opted to freeze discretionary spending, sweep unspent budget allocations back into its general budget, improve its…

This guide explains what an endowment is, how and when to create an endowment, how endowments are invested, and how large a donation is required to establish an endowed fund. For community colleges, such contributions ensure long-term funding for critical needs such as student scholarships or instructional equipment to keep up with new…

Wide disparity exists in philanthropic giving to public, two-year community colleges as compared to public, four-year universities. Recent estimates indicate that 0.5 to 5% of all private philanthropic giving to U.S. higher education annually goes to public, two-year community colleges, with the remainder going to public and private four-year…