Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

Digital engagement as a tool for communication offers a variety of formats for reaching and potentially attracting prospective college students. While printed materials were once the primary means for colleges to communicate with and subsequently influence student's choice, the internet has created a virtual world for digitally engaging with…

This study examined the role that community college faculty plays in students post associate degree decisions and how that correlates to university center partnership awareness. Prior research shows that higher education faculty play a role in student decision-making. Faculty plays a role in the recruitment of students, student success, and a…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

Community colleges have increased their efforts to attract international students, but little is known how these active efforts influence international students' decisions to attend a community college. This longitudinal study focuses on international students at one community college that embarked on an active international student recruitment…

Despite record growth in international student enrollment at U.S. community colleges, little is known regarding how the international students learn about--and ultimately decide to attend--community colleges. This research study identifies the decision making factors and explores the sources of information utilized by international students who…

Steve Kolowich's article, "No Laughing Matter" (2010), highlights the disconnect between information found on university and college websites and information relevant to students. Using a carton by Randall Munroe, Kolowich points out that website designers and college marketing officials really do not understand what is important to prospective…

College-choice studies have long been conducted to help colleges improve their recruitment strategies (Chapman, 1981; Hossler & Gallagher, 1987; Jackson, 1982; Litten, 1982). The dominant college-choice models and studies have, however, focused solely on traditional aged students seeking to enroll in four-year colleges/universities upon high…

This study seeks to extend the literature on higher education enrollment patterns during times of recession by examining patterns of enrollment and successful course completion in one of the world's largest higher education systems--the California Community College system. The data are drawn from publicly available data sources on the web. CCC…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

The article describes the system used to hire new faculty at Atlantic Community College (New Jersey). Critical components are descriptive interviewing, which focuses on how the candidate has behaved in real situations, and a teaching simulation. (DB)

Outlines reasons for declining community college enrollments, but stresses the potential for continued growth through "proactive" planning, which depends upon well-informed student recruitment efforts, and the development of new modes of interinstitutional cooperation. (MB)

A survey of 194 adult community college students and potential students in Ontario (Canada) investigated factors in education decision-making, for purposes of student recruitment. It was found that the Latent Variable Partial Least Squares model of analysis highlights best the important factors. (MSE)

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)