Outlines strategies which have proven successful in developing, conducting, and passing tax referendum campaigns, with regard to collection of data, length of campaign, need for competent leadership, development of community and business support, and use of students, administrators, and school staff in conducting the campaign. (MB)

Describes the involvement of administrators, faculty, and students in a successful publicity campaign designed to gain public backing for a referendum in support of Palm Beach Junior College, Florida. Examines various publicity tactics utilized, including newspaper advertisements and editorials, slideshows and lectures, and the distribution of…