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Keim, William A. – New Directions for Community Colleges, 1977
An essential for public relations is a combination of marketing techniques and an understanding of the community in its social, economic, political, and geographic aspects. Reaching disadvantaged clientele requires the use of community agencies and development of specialized programs. (RT)
Descriptors: Community Characteristics, Community Colleges, Community Education, Community Organizations
Grimes, George P., Jr. – 1975
The study was designed to collect and analyze data for a needs assessment of the Uptown Community of Chicago. Baseline data about the people residing and/or living in Uptown, their needs, fears, hopes, and expectations, and information regarding the causes and remedies of Uptown problems are given. Participants included persons from virtually…
Descriptors: Community Characteristics, Community Development, Community Education, Community Problems