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Download full textNeff, Bonita Dostal – 1994
Public relations textbooks and the literature in public relations do not discuss issues management (IM) in terms of nonprofit organizations, focusing instead primarily on corporate activity. Yet nonprofits have serious need for IM, particularly since it is the nonprofits that will be providing the leadership in diversity and multicultural efforts…
Descriptors: Case Studies, Communication Research, Communication Skills, Group Dynamics
