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Download full textMessaris, Paul – 1991
Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…
Descriptors: Advertising, Audience Awareness, Audience Response, Communication Research
Lynch, Dennis – 1977
In order to assess the nature of conversations that students in an introductory film-appreciation class had after the showing of various films, this study used questionnaires to determine with whom students talked, the number of the conversations, their duration and subjects. It was found that both the content and the duration of discussions…
Descriptors: Classroom Communication, College Students, Communication Research, Communication (Thought Transfer)
