Develops a framework to examine the communication goals of interacting partners and how these affect media choice. States that 70 people were presented with different communication situations, and were asked which mode of communication they would use. Finds that in situations of relational competitiveness, relational control was a significant…

Many recent studies on computer-mediated communication (CMC) have addressed the question of orality and literacy. This article examines a relatively recent subgenre of CMC, that of written online sports commentary, that provides us with written CMC that is clearly based on firmly established oral genres, those of radio and television sports…

Analyzes the content of campaign advertising in seven states. Focuses attention on: the media mix by which state candidates communicate; the electoral conditions most likely to elicit policy content in advertising; and the pictures of state and federal legislatures which emerge from this communication. (RS)

Focusing on the sex roles portrayed over commercial radio targeting adolescents, a study conducted a content analysis of two radio stations in the Washington, D.C. market (the two stations held an average share of 30 to 35 percent of the adolescent audience in that area). The content analyzed included the advertisements, disc jockey (DJ) chatter,…

Al Hester's communication model sees news flow as being primarily dependent upon national rank in the hierarchy of nations, dominance and weakness of nations, and economic and cultural factors. A sample of 37 newspapers was content analyzed in a study extending this international news flow concept to the intra-national level to determine whether…

Claims all-news radio programming has appeal because it is monotonous, cyclically repetitive and expectable and that (1) the style encourages "habitual" and "automatic" listening with an economy of effort, and (2) the structure anesthetizes listeners by couching the news in familiar linguistic forms which subtly stabilize and…

States that 25 years ago, James Carey and John Quirk questioned whether technology would revolutionize communication. Finds that while traveling the information superhighway, people experience "the rhetoric of the electronic sublime." Explores 50 award-winning health messages on the Web; suggests that the traditional concepts of source,…

This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

Investigates the use of the term "family" by Earvin "Magic" Johnson, his peers, and the media in their rhetorical efforts to defend Johnson after his announcement that he had human immunodeficiency virus (HIV). Discusses the power of key words such as "family" to influence attitudes in the American culture. (RS)

The dramatic increase in the incidence of eating disorders among young women indicates a growing need for health education. However, women's magazines that perpetuate images of beauty and thinness may reinforce the disorders. Researchers have looked for strategies that encourage participation in society by those who partake of American media. One…

Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…

Noting the potential effect of print media on society, a study addressed the question of how "Time,""Newsweek," and "U.S. News and World Report" (USNWR) have presented the creation-evolution issue (particularly as taught in public schools) to its readers. Thirty-nine articles published form 1980 to 1992 were analyzed:…

Magazines are popular information sources for teens and already may have played a significant role in educating teenagers about AIDS. Many AIDS activists and health educators believed coverage of Magic Johnson's November 1991 announcement that he had contracted AIDS through heterosexual sex might help to convince teenagers about their AIDS risk. A…

Considers the linguistic choices of candidates in the 1992 presidential election debates as intending to display presidential character and as suggestive of an ability to satisfy voters' needs. Analyzes the three candidates' dimensions of perceived character and ability to address needs. (HB)

An exploratory study examined relationships between interpersonal communication theory and public relations from 1970 to 1990. One hundred thirty-six public relations campaign cases recognized for excellence by the Public Relations Society of America were analyzed for applicability of seven interpersonal theoretical perspectives. Information…