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Ecological Disaster and Rhetorical Response: Exxon's Communications in the Wake of the Valdez Spill.

Tyler, Lisa – Journal of Business and Technical Communication, 1992
Examines Exxon's communication efforts in the wake of the Exxon Valdez oil spill disaster. Identifies communication practices that damaged the corporation's credibility, antagonized the public, and contributed to the public perception of its corporate arrogance. Notes that the Valdez spill makes a good case for classroom study. (PRA)
Descriptors: Communication Problems, Communication Research, Higher Education, Persuasive Discourse

Golen, Steven P.; And Others – Journal of Business and Technical Communication, 1995
Extends prior research on communication barriers to the tax practitioner-IRS agent relationship. Provides survey responses from 98 tax practitioners pinpointing serious behavioral and personality barriers, inflexible thinking, technical competence, and close-minded attitudes of IRS agents. Suggests that the Internal Revenue Service might use…
Descriptors: Communication Problems, Communication Research, Government Role, Interpersonal Relationship

Moore, Patrick – Journal of Business and Technical Communication, 1992
Investigates causes of ambiguities in the discourse resulting in the decision to launch the space shuttle "Challenger." Maintains that the source of that ambiguity was: (1) a social context with great pressure to launch; and (2) inappropriate conversational politeness strategies used to cope with that pressure. Discusses the lessons of…
Descriptors: Ambiguity, Communication Problems, Communication Research, Higher Education

Graham, Margaret Baker; David, Carol – Journal of Business and Technical Communication, 1996
States that in addition to reflecting the social and power relationships between the writer and the reader, politeness strategies in administrative writing reflect the values of the organization. Offers a context-based approach to analyzing administrative writing, an approach that can be used to uncover discourse strategies in other organizational…
Descriptors: Communication Research, Discourse Analysis, Organizational Communication, Power Structure

Mendelson, Michael – Journal of Business and Technical Communication, 1993
Combines the ideas of Erasmus, the Renaissance humanist, and Bakhtin, the twentieth-century Russian philosopher, into a unified theory of business correspondence. Presents both a set of guidelines and a model for the practice of dialogical correspondence. (SR)
Descriptors: Business Correspondence, Communication Research, Higher Education, Models

Faber, Brenton – Journal of Business and Technical Communication, 1998
Proposes a model of organizational change by describing organizational change as a discursive process, sparked by a rhetorical conflict in an organization's narratives and images. Examines the educational assumptions and theories that structured a training course used by a company that was restructuring and reorganizing. (SG)
Descriptors: Communication Research, Higher Education, Models, Organizational Change

Harrison, Teresa M.; Debs, Mary Beth – Journal of Business and Technical Communication, 1988
Uses a systems approach to organizational theory to argue that technical communicators function as "boundary spanners," who make sense of and disseminate information required for coordination between organizational groups, and for effective responses to the environment. (JAD)
Descriptors: Business Communication, Communication Research, Models, Staff Role

Reinsch, N. Lamar, Jr.; Reinsch, Janet W. – Journal of Business and Technical Communication, 1996
Reports on Social Sciences Citation Index citations of six periodicals, three that cover business communication explicitly and three that address related areas. Finds that business communication articles are cited by many different journals, but with low frequency, and that business communication periodicals compare favorably on several indices of…
Descriptors: Business Communication, Citation Indexes, Communication Research, Comparative Analysis

Motes, William H.; And Others – Journal of Business and Technical Communication, 1992
Assesses reader reactions to a broad range of lexical, syntactical, and text layout conditions, both in isolation and interactively. Finds that, although the role of these elements in affecting readers' perceptions is not as critical as was presumed, certain perceptions are significantly affected by specific lexical, syntactical, and layout…
Descriptors: Advertising, Communication Research, Higher Education, Layout (Publications)

Winsor, Dorothy A. – Journal of Business and Technical Communication, 1990
Asserts that earlier investigations of the organizational communication failures that led to the space shuttle Challenger explosion asked the wrong question. Notes an erroneous focus on why the shuttle was launched despite widespread knowledge of technical problems. Concludes that sociology of technology and new rhetoricians can help form better…
Descriptors: Communication Problems, Communication Research, Organizational Communication, Rhetorical Criticism

Reinsch, N. L., Jr.; Beswick, Raymond W. – Journal of Business and Technical Communication, 1995
Explores preferences for word-processed versus handwritten messages in an organizational setting. Identifies variables that affect preferences for written media: hierarchical level, message length, message complexity, anticipated reaction, communication task, need for documentation, and communication across work shifts. Shows that the cost control…
Descriptors: Communication Research, Higher Education, Individual Differences, Interpersonal Communication

Moss, Frederick K. – Journal of Business and Technical Communication, 1995
Surveys people in business to find out about their communication needs. Finds that respondents believe that oral communication before a small group is important; principles of communication should be stressed over formats for letters and memos; and reading and editing, as well as grammar skills, are very important. (SR)
Descriptors: Business Communication, Communication Research, Communication Skills, Educational Research

Cross, Geoffrey A. – Journal of Business and Technical Communication, 1994
Describes, in a study of an insurance company's communication department, how three written products served as parts of larger messages in multiple media campaigns; an attempt to combine composing processes for print and video failed; and conflicting generic and stylistic properties of other media caused an intermedial graft to fail. (SR)
Descriptors: Communication Research, Higher Education, Mass Media, Organizational Communication

Locker, Kitty O. – Journal of Business and Technical Communication, 1999
Summarizes the scholarly discussion about negative messages and reports the results of two pretests and two experiments using negative letters. Shows that buffers did not significantly affect college students' responses to simulated letters refusing credit and denying admission to graduate school and that strong "resale" was…
Descriptors: Business Communication, Communication Research, Higher Education, Reader Response

Ralston, Steven M.; Kirkwood, William G. – Journal of Business and Technical Communication, 1999
Suggests that applicant impression management (AIM) is more harmful to employment interviewing than is currently suspected. Offers a conceptual model of AIM that is consistent with employment interviewing practice. Presents and critiques three arguments used to defend AIM. Examines a model for helping employers conduct interviews that minimize the…
Descriptors: Business Communication, Business Education, Communication Research, Employment Interviews