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Download full textStoltenberg, Cal D.; McNeill, Brian W. – 1984
This paper reviews recent social psychology studies on the influence of message characteristics, issue involvement, and the subject's cognitive response on perceptions of the communicator. The Elaboration Likelihood Model (ELM) is used as a framework to discuss various approaches to persuasion, particularly central and peripheral routes to…
Descriptors: Attitude Change, Communication Research, Competence, Counseling
Workman, John F.; And Others – 1983
In spring 1978, a study was conducted at a large community college in Southern California to determine what washroom graffiti revealed about the concerns of community college students. Graffiti were monitored for a 1-month period in one male and one female washroom in each of six classroom and general purpose buildings. Graffiti were copied…
Descriptors: Communication Research, Community Colleges, Females, Males
