Explores the viewpoint that an epistemic view of rhetoric is restrictive and de-emphasizes other useful conceptions and functions of rhetoric. Maintains that Kenneth Burke's conception of symbol-using has shifted and is now dialectical, with both ontological and epistemic perspectives simultaneously governing the symbol-using process. (MS)

Provides a preliminary examination of the relationships which exist between the disciplines of communication and computer science. Isolates the original principles which determined the development of computer science. Suggests how these early formation principles had and continue to have on the study of communication. Focuses on the seminal role…

Political communication appears to be emerging as a theoretical and methodological academic area of research within both speech-communication and political science. Five complimentary approaches to political science (Machiavellian, iconic, ritualistic, confirmational, and dramatistic) may be viewed as a series of variations which emphasize the…

Shows how the social values and cultural images presented on television influence human thought and behavior. See CS 702 316 for availability information. (RB)

A format is suggested for synthesizing message centered methods into standard rhetorical criticism. (CH)

Analyzes and critiques Ernest L. Boyer's book, "Scholarship Reconsidered," particularly regarding its implications for the field of communication instruction. Identifies the immediate impact of Boyer's book for the disciplines of communication. Outlines an agenda for communication disciplines based on Boyer's findings. (HB)

Traditional conceptions of the scope of rhetoric urge that critics attend to certain mechanisms which describe the case study: the perspective of the speaker; orality; the specific situation; civil, ingratiating, and rational strategies; and the speaker's ability to satisfy his or her own ends. Contemporary rhetoricians offer a broader base for…

Analyzed the 15 best-selling single records for each year between 1955 and 1982, according to trend, content, decade, and musical era. Concluded that popular music is an expression of younger Americans who have become increasingly ironic in their view of human relationships. (PD)

his booklet serves the following objectives; (1) it provides an overview of the role of communication in the United States economy and labor force; (2) it characterizes developments in the discipline of communication; (3) it identifies the relationships between employment areas and communication training; (4) it offers trends and projections in…

The increasing occupation of journals with the subject of political persuasion is briefly surveyed. A set of principles which might be utilized to reconceive an inventional theory are proposed, and means through which these principles may be applied in studies of political persuasion are suggested. The decision to shift from a speaker/message…