Argues that communication as an academic discipline is at a critical point in its evolution, and the western region is poised to play a most influential role during the next few years. Challenges members of the Western States Communication Association to resist potential institutional assaults by leading the communication discipline in a…

Considers how the most heated broadcasting issue of the year 2000 was the fight over low-power FM radio. Notes that the rise and fall of the proposed service reflected the state of the art in telecommunication policymaking. Notes that public broadcasters were caught in the middle of the low power debate. (SG)

This paper, representing the first part of a multifaceted study designed to examine the communicative role of a two-way talk radio station, provides a demographic profile of listeners during a one-week period. Data was collected in Salt Lake City during the spring of 1975. Each broadcast day was tape recorded from the beginning talk show until the…

An investigation of the functions performed by talk radio programs involved in-depth interviews with 184 call-in listeners to one such program over a seven-day period. During the interviews, the callers listened to tape recordings of their conversations with the program host to help them focus on the motivation that prompted their calls, the…

A one-week period of talk-show broadcasts from a Salt Lake City radio station was recorded and transcribed, in order to characterize the patterns of interaction which emerged from the talk between the six radio hosts and their callers. The coding system used focused on content and relationship aspects of communication. Results indicated that when…

In order to test the effects of high camera angle on credibility, high- and low-camera-angle versions of a televised speaker were recorded on videotape. Semantic differential ratings of the speaker were obtained from 176 college students randomly assigned to high- or low-camera-angle treatment groups. Factors identified as dynamism, competence,…

After presenting a chronological account of United States military documentary films from World War I through the Vietnam War, this paper reports on a study that compared the effectiveness of films prepared during World War II, the Korean War, and the Vietnam War. The first section, the chronological account, touches on such subjects as the…

Taking the viewpoint of the receiver, this paper explores some differences between interpersonal transactions people have with each other and with the mass media. After addressing an orientation held by many communication scholars that the process of mass communication and interpersonal communication differ only in degree, the paper focuses on a…

The purpose of this study was to determine if the reversal (i.e., mirror image) of a two-dimensional visual image would affect viewers' perceptions of selected aesthetic dimensions, using semantic differential scales as criterion measures of visual meaning. One hundred-twenty-five students who were enrolled in a basic introduction to mass…