Compares the news values of small and major market television stations. Finds that major market stations place more emphasis on fires, crime, and accident, but also emphasize local government and politics. (MM)

Programs aimed at analyzing the propaganda techniques of television commercials need to be developed by the schools. (JH)

This study sought to relate the dynamic patterns of older adults to their use of television within the whole range of activity patterns available to them. Central to the study was an intensive interview study of a select sample (32 women and 18 men in a Columbus, Ohio, senior citizen community); this precluded derivative generalizations for the…

Discusses simultaneous airing by three commercial networks and influence on viewers' attitudes of The Great American Values Test, a 30-minute informational program designed to affect viewers' values about environmental issues, racial equality, and sexual equality. The program's effectiveness at influencing behavior was proven by a field…

While the perceived role of television may differ considerably from its actual function, such perception plays an important part in determining individual response. First-year college students' opinions of the personal and social contributions of television were measured in a survey using students in a basic speech class. Students thought…

A total of 687 children, aged 7 through 11, was interviewed in fall, 1974 to determine the extent to which the Harlem Globetrotters Popcorn Machine television programs communicated "pro-social" messages to its audience. Viewers of four different episodes of the Globetrotters were questioned about the program they had seen. Among the…

The children of ethnic minorities appear to have a distinctive pattern in regard to television. The pattern is exemplified by a different orientation toward the medium, by differences in tastes and preferences, by atypical behavioral effects, and by different information needs. Minority children, however, may be presumed to share much about…