Data from three representative national surveys were studied to determine to what extent profiles of television viewers of different levels of viewing frequency fit with expectations based on theory and earlier research. A group of 4,552 respondents were surveyed in 1975, 1976, and 1978 by personal interviews and were classified as to status as…

Survey responses from 348 commercial television stations throughout the United States revealed that the broadcasting of television editorials was common practice for 214 stations (61 percent), that local topics were preferred by those that editorialized, and that most stations included station opinion in their editorials. (GT)

Present the results of a study conducted to determine the correlation between children's selection of television programs and aggression. The regression analysis suggests that the relationship between viewing and aggression may be attributable to selective exposure rather than the reverse viewing-causes-aggression sequence. (Author/JVP)

More than 500 television news directors were surveyed in a study of the effects of three factors--multiple ownership of stations, newspaper crossownership, and cable television use--on the quality of local news programing. For purposes of the study, "quality" was defined in terms of expenditures for news programing (greater expenditures…

Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)

A survey of cable television subscribers suggests that Public Broadcasting System programing benefits from repeat scheduling since regardless of which time a show might be dropped from the schedule about 23 percent of the audience would be lost, compared to a 12.2 percent audience loss for commercial entertainment programs. (GT)

The purpose of this study was to contrast and compare television effects across three types of students at a high school in the Canadian Arctic--Euro-Canadian students, Inuit students resident in Frobisher Bay, and Inuit students from isolated settlements. Television had recently been introduced to the area by means of a satellite re-broadcast…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

This study of children's responses to television advertising employed personal interviews to determine a family group's consumer teaching orientation and viewing habits and patterns, and participant observation to study the formative aspects of children's interaction with the content of television commercials in the family group viewing situation.…

While the perceived role of television may differ considerably from its actual function, such perception plays an important part in determining individual response. First-year college students' opinions of the personal and social contributions of television were measured in a survey using students in a basic speech class. Students thought…

A survey of California intermediate-grade children revealed that Anglo and Hispanic children showed a strong preference for action/adventure shows, while Black children chose situation comedies at more than twice the rate of the other ethnic groups. Other differences were observed between ethnic groups and between sexes within ethnic groups. (GT)

Five hundred two employees of 20 television stations (47% response rate) completed a 90-item questionnaire in a study designed to determine their level of job satisfaction as well as the extent to which their perceptions of organizational and interpersonal relationships were similar to those reported in previous studies by employees of other…

The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was…

A survey conducted with a cross section of the national population produced the following findings. First, not only has television grown to the point where only 2% of American homes receive fewer than three channels, it has also grown in public esteem. It has become the number one source of news and the most credible and frequently used medium. In…

Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)