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Busterna, John C. – 1978
More than 500 television news directors were surveyed in a study of the effects of three factors--multiple ownership of stations, newspaper crossownership, and cable television use--on the quality of local news programing. For purposes of the study, "quality" was defined in terms of expenditures for news programing (greater expenditures…
Descriptors: Cable Television, Commercial Television, Expenditures, News Reporting
Peer reviewed Peer reviewed
Eastman, Susan Tyler – Journal of Broadcasting, 1979
Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)
Descriptors: Commercial Television, Life Style, Questionnaires, Statistical Analysis
Singer, Dorothy G.; Luca, Wendy – Television and Families, 1985
Responses to a questionnaire dealing with what constitutes aggressive violence on television indicate that health care providers tend to rate items describing acts on television as more aggressive than television writers, producers, and executives do. (MBR)
Descriptors: Aggression, Broadcast Industry, Commercial Television, Comparative Analysis
Mainse, David – 1976
Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…
Descriptors: Cartoons, Childrens Television, Commercial Television, Educational Television
Peer reviewed Peer reviewed
Bybee, Carl; And Others – Journal of Broadcasting, 1982
Examines the level and nature of parental guidance regarding television exercised by academics with an active interest in mass media. It also focuses on the relationship of that guidance to beliefs they hold about the effects of television, to characteristics of their scholarship, and to basic demographic information. (Author/JJD)
Descriptors: Children, Childrens Television, College Faculty, Commercial Television
Alper, S. William; Leidy, Thomas R. – Public Opin Quart, 1970
Descriptors: Attitude Change, Audience Participation, Commercial Television, Field Studies
Peer reviewed Peer reviewed
Wakshlag, Jacob J. – Journal of Broadcasting, 1982
Analyzes changes in the popularity (ratings) of television programs over the duration of the television viewing season among fourth, sixth, and eighth graders. Results indicate that ratings are quite stable and increase as the season goes on, especially among younger viewers. (Author/JJD)
Descriptors: Adolescents, Children, Childrens Television, Commercial Television
Dorr, Aimee; And Others – 1981
Reported in this document are findings from an evaluation of three kinds of prosocial children's programming broadcasted by the NBC network during the 1980-81 season. The prosocial programmings evaluated were "Drawing Power,""Play Alongs," and "How to Watch TV". The primary goals of the study, as stated by NBC, were…
Descriptors: Age Differences, Childhood Attitudes, Children, Childrens Television