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Perse, Elizabeth M.; And Others – Human Communication Research, 1990
Examines how college students' marital schemata influences their evaluations of television couples' marital satisfaction. Finds that greater similarity between marital schemata and ratings of television couples' marriage type was associated with higher ratings of perceived television marital satisfaction. Notes that this effect held only for the…
Descriptors: Audience Response, Characterization, College Students, Commercial Television