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Seggar, John F.; Wheeler, Penny – Journal of Broadcasting, 1973
Authors explore the increasing use of minority group members in network television programming. (Author)
Descriptors: Commercial Television, Ethnic Groups, Ethnic Status, Minority Groups

Seggar, John F. – Journal of Broadcasting, 1977
This longitudinal study of ethnicity, sex, and role significance as it relates to both was designed to determine whether gains made by nonwhite minorities have been consolidated, improved upon or declined; to determine trends for women; and to qualify changes in terms of numbers, proportions, and/or role significance. (JEG)
Descriptors: Commercial Television, Ethnic Groups, Females, Minority Groups

Eastman, Harvey A.; Liss, Marsha B. – Journalism Quarterly, 1980
A survey of California intermediate-grade children revealed that Anglo and Hispanic children showed a strong preference for action/adventure shows, while Black children chose situation comedies at more than twice the rate of the other ethnic groups. Other differences were observed between ethnic groups and between sexes within ethnic groups. (GT)
Descriptors: Black Students, Childhood Attitudes, Children, Commercial Television

Volgy, Thomas J.; Schwarz, John E. – Journalism Quarterly, 1980
Reports results of a study of television entertainment programing that tested the relationships between exposure to medical programs and positive affect toward doctors, exposure to entertainment programs in general and acceptance of traditional sex roles, and exposure to ethnic programs and concern about racial problems in society. (GT)
Descriptors: Adults, Attitudes, Audiences, Commercial Television
Banks, Cherry A. – 1975
The relationship between the racial composition of television casts and their portrayal of Black Americans is examined. Observations of six selected television programs over several weeks indicated that the portrayal of Black in integrated and all-Black programs communicates different images about Black Americans. The results indicate that Black…
Descriptors: Bias, Black Attitudes, Black Culture, Black Influences
Alperowicz, Cynthia – 1983
Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…
Descriptors: Affirmative Action, Black Stereotypes, Childrens Television, Commercial Television