Results of this study indicate that violent content in comic cartoon programs is recognized as violent by children, and not regarded as merely humorous. (Author/STS)

Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)

Trends in the content and structure of television programs and commercials during children's viewing hours on U.S. network television over the past 20 years reveal a steady decrease in educational programs for children and an increase in violent acts. In addition, characters in both programs and commercials have remained remarkably sex-typed. A…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

New technologically-oriented cartoons have been developed in the 1980s, and they may influence the attitudes and behaviors of their viewing audiences, who are comprised primarily of male children. A study analyzed "The Transformers" television program (a new robotic cartoon consisting of a mixture of violence, technology, space travel,…