Assesses the number of violent episodes aired on television each hour of each day during a one week period, and assesses the rate of this violence which is attributable to each of the major commercial sponsors of television programs. (MH)

Presents data on the kinds of physically intimate and sexual behaviors dealt with on prime-time television during the 1977-1978 season. Results indicate an increasing tendency to tease the audience behaviorally (through flirting), verbally (through innuendo), and visually (through contextually implied intercourse). (JMF)

Examines the television networks' new bargaining strategy of network bidding for feature films before their theatrical release. Contrasts the markets for regularly scheduled programing and theatrical movies to show that the change in strategy is a logical extension of the networks' tightly controlled market for regular series programing. (JMF)

Reports a study conducted in Holland that concludes that "All In The Family" isn't likely to have a reinforcement effect on persons high on parental authoritarianism, lifestyle intolerance or ethnocentrism. (MH)

Presents a study identifying, analyzing, and describing messages on prime-time network television related to food, eating behavior, and ideal body image. Program content and commercials studied present conflicting messages: (1) that we eat in ways almost guaranteed to make us fat, and (2) that we strive to remain too slim. (JMF)

Examines the structural rules governing the presentation and resolution of problems that serve as premises for prime-time fictional programs. Offers demographic data on character types and matching problem types. (MS)

Discusses a study designed to determine the effects of viewed bigotry on black and white audiences. Concludes that neither the extent nor frequency of watching "All In The Family" is strongly related to racial attitudes of either blacks or whites. (MH)

Describes how values are portrayed on prime-time network television. Looks at the prominence of values incidents in a story line and at how fully the values are explained. Examines how values incidents are structured and linked. Concludes that values incidents play an integral, if not principal, role in television programs. (RS)

Investigates the short-term consequences of discrepant information between the commercial message and the parent's evaluation of the product advertised and concludes that all forms of counter-influence fail when a product is made to appear highly attractive. (MH)

Outlines a study designed to determine if adult interpretive comments significantly influence children's attitudes towards television entertainment programs and the amount of information learned. (MH)

Examines some features of the new television service in South Africa and offers predictions about potential consequences of such technological advancement. (MH)

Examines the impact of six years (1981-1987) of television deregulation by the United States Federal Communications Commission (FCC). Contends that the FCC's rule deletions have altered economic relations among segments of the television industry and its users, and discusses effects on the future of "free" television. (MS)

Examines the contribution of British television viewing to viewers' politics. Finds an association between heavy television viewing and political centrism. Finds also that television constructs a mainstream around its fictional output while preserving pluralism through current affairs, and that political leaning does not occur through repetition…

Examines how television viewing may shape social perceptions of Blacks. Focuses on the amount of viewing and beliefs about racial integration, hypothesizing that heavy television viewers would report higher estimations of the prevalence of racial integration than would light viewers. (MS)