How horizontal stratification in education influences marriage expectations is less known. Using data from the 2009 Beijing College Students Panel Survey and a fuzzy regression discontinuity design, this study examines whether university quality impacts students' intended age at marriage. Results show that attending a tier 1 university, relative…

Higher education (i.e., colleges and universities) institutions must have a thorough understanding of the college-going process for potential students to be successful in their enrollment, retention, and graduation efforts. The college-going process often consists of deciding to pursue higher education, choosing an institution, and selecting a…

As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…

This research examines the relationship between financial aid, price, and the enrollment decisions of first-generation college students. Using human capital and socio-cultural theories in conjunction with previous research, the study establishes a conceptual framework to assess how personal, academic, and college variables associate with a…

The issue of academic undermatching involves students enrolling at colleges and universities below the level of selectivity to which their academic profiles indicate they could gain admission. Undermatching has received significant attention because students who undermatch have been shown to experience less favorable outcomes than their peers who…

As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

The choice of college and careers are not simple. The choices students make when selecting a college can affect them for their entire life. Tressie Cottom (2017), in her book, "Lower Ed," describes our educational journey like a stream (Cottom, 2017). We are all traveling down the stream of life, and there are rocks and forks. The…

This research study makes a significant contribution to understanding the experiences of Native Hawaiian students in higher education and their college choice process. Research and literature focused on or inclusive of Native Hawaiians in higher education is scarce and limited (Reyes, 2018), so there is very little known about how Native Hawaiian…

Purpose: This study intends to build up a thorough understanding of social factors that largely influence students' decision-making to opt institution for higher studies in India. Design/methodology/approach: This descriptive research follows two sequential phases consisting of the literature review to identify social factors and validate the…

Considering the educational services, the Brazilian Navy education aims to comply with continuous and progressive process of education, with own characteristics, which are constantly updated and improved based on some principles, such as guarantee of quality standard, continuous and progressive professionalisation, and integral and continuous…

Understanding students' college enrollment decisions is critical because the admission outcome can affect the school's quality and its reputation. In this paper, we study how students consider their relative academic ability compared to their potential peers. Drawing from social comparison theory, we posit that there are asymmetric effects due to…

The aim of this qualitative study is to examine the perceived impacts that negative stereotypes and/or labels have on the self-efficacy of students who choose to attend historically Black colleges and universities (HBCUs). This research will give insight into students' perceptions of negative stereotypes and the influences that these perceptions…

The purpose of this study was twofold. The first aim was to better understand the selection criteria that college students of varying demographic backgrounds find most important when making a final selection of a college or university during their college search process and the promotional information they find to be most useful, particularly…

This dissertation explored the role mentors play in female students' selection of a college for undergraduate education. Domestic and international female students enrolled full-time at a University in the Southeastern United States were engaged in a focus group setting to understand how mentors influence the college choice process. While research…

We examined aspects of LGBQ+ students' college choice processes in this study. Specifically, friendship and top college selection measures from the Beginning College Survey of Student Engagement (BCSSE) showed differences among students who entered college in 2016 and 2017. Findings indicated queer students more likely attended their top choice,…