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Thorson, Esther; Friestad, Marian – 1985
A study used 18 television commericals, selected as representative of a variety of executional styles and products, and generated scores for each of them on 18 dimensions of structural variation. In addition, a multivariate analysis was used to examine the relations both among the dimensions and between these dimensions and some common measures of…
Descriptors: Advertising, Affective Measures, College Students, Content Analysis

Farmer, Helen S. – Sex Roles, 1984
Discusses the development of a measure for enabling counselors and educators to identify and help women experiencing inhibiting or depressing levels of conflict. Describes a study using discriminant analysis to compare the relative importance of activity, affect, and event variables for women majoring in traditional careers and those majoring in…
Descriptors: Affective Measures, Career Development, College Students, Homemakers

Baron, Martin R.; Matsuyama, Yoshinori – Journal of Social Psychology, 1988
Compares self-report measures of depression and psychological distress in U.S. and Japanese university students. Reassesses sex differences on these measures for U.S. students and examines sex differences for Japanese students. Finds that Japanese students had higher scores on depression measures but not on psychological distress. (Author/ LS)
Descriptors: Affective Measures, Behavioral Science Research, College Students, Cross Cultural Studies

Bolin, Brien L.; Dodder, Richard A. – Educational Research Quarterly, 1992
The Affect Balance Scale (ABS) was administered to 380 undergraduate students. Factor analysis resulted in five negatively phrased items loading with the same signs as five positively phrased items. These results, contrary to previous results with older subjects, suggest that the ABS may not be appropriate for use across age groups. (Author/SLD)
Descriptors: Affective Behavior, Affective Measures, Age Differences, College Students

Rice, Kenneth G.; Slaney, Robert B. – Measurement and Evaluation in Counseling and Development, 2002
These two studies extended research on the recently developed Almost Perfect Scale-Revised (APS-R; R.B. Slaney, M. Mobley, J. Trippi, J.S. Ashby, & D. Johnson, 1996). Cluster analyses were used to identify adaptive and maladaptive perfectionists and nonperfectionists. Differences between the clusters emerged on measures of self-esteem,…
Descriptors: Academic Achievement, Affective Measures, Anxiety, Cluster Analysis
Moore, Beverly; Troyer, Rik – 1986
A group of 261 college juniors, seniors, and graduate students anticipating careers in mental health professions were administered an instrument designed to measure attitudes toward old age (people 65 and older). The instrument consisted of 60 statements regarding old age, and used a six-point Likert-type scale. Items were categorized into 10…
Descriptors: Affective Measures, Aging (Individuals), Attitude Measures, College Students
Reynolds, William M.; And Others – 1980
Academic self-concept has been viewed by numerous investigators as an important facet of general self-concept. The Academic Self-Concept Scale (ASCS) was developed as a measure of academic self-concept in college students. The initial item pool consisted of 59 items worded to conform to a four-pont Likert-type response format. On the basis of…
Descriptors: Academic Achievement, Academic Aspiration, Affective Measures, College Students

Brown, Jonathon; Weiner, Bernard – Journal of Educational Psychology, 1984
Six studies were reported questioning the conclusions of Covington and Omelich that pride in success, shame in failure, and positive self-esteem are more closely linked with ability ascriptions than with effort. The research demonstrated that affective intensity is in part determined by the perceived importance of the task. (BS)
Descriptors: Academic Ability, Academic Achievement, Affective Measures, Attribution Theory
Ledford, Bruce R. – 1978
The purpose of the study was to determine the effects of rheostatically controlled visual subliminals on the affective interrelations of a learning task of subjects within a classroom setting. Four groups of students were used. Subjects were unknowingly exposed to a rheostatically projected subliminal message for 30 minutes during otherwise normal…
Descriptors: Affective Measures, Arousal Patterns, Attention, College Students

Poggio, John P.; Funk, Patricia E. – 1977
Effects of response mode, response format, perceived response style, sex, and anonymity on raw scale scores and extreme response tendencies for two distinct measures of affective behavior were investigated. The two measures were a self-acceptance scale developed by J.R. Phillips and the Machiavellianism IV scale. Where (response mode) and how…
Descriptors: Adults, Affective Behavior, Affective Measures, Analysis of Variance
Goldstein, Jeffrey; High, Robert V. – 1992
This study examined the student characteristics, affective or cognitive, which predict academic success in undergraduate and graduate business statistics courses. The issue was found to be important because most business curricula require courses in business statistics and because both undergraduate and graduate students come to business programs…
Descriptors: Academic Achievement, Affective Measures, Business Education, Cognitive Measurement
Haggerty, Marianne E. – 1982
Direct approaches to attitude measurement make it easy for subjects to give socially desirable responses which may affect the outcome. A regression analysis method called policy capturing was used to study prejudicial attitudes in college students and to obtain estimates of the variance accounted for by predictors associated with sex. Students…
Descriptors: Affective Measures, Attitude Measures, College Students, Higher Education

Geringer, John M.; And Others – Journal of Research in Music Education, 1996
Reports on a study that investigated possible effects of visual information on non-music students' cognitive responses to music. One group rated the affective response of musical excerpts from the film "Fantasia" without the accompanying video while another rated the excerpts with the video. Reveals little significant difference between…
Descriptors: Affective Measures, Affective Objectives, Cognitive Processes, Cognitive Tests
Ory, John C.; Pieper, David M. – 1980
A study was undertaken in six fall 1978 courses at a large midwestern university to examine possible biasing influences on student ratings of instruction brought about by pre-course expectations of the course. Student and course demographic variables were analyzed as possible determiners of affective entry into the course. These data were examined…
Descriptors: Affective Behavior, Affective Measures, Bias, College Students
McVetta, Rod – 1981
The study described in this report was conducted at the State University of New York (Geneseo) to determine which instructional variables were most responsible for students' liking or disliking for a course (student affect), course satisfaction, and voluntary participation in additional course work in a field (behavioral intent). The report first…
Descriptors: Affective Measures, College Students, Course Content, Course Evaluation