Cognitive information processing theory was born in response to a realisation the traditional method of individual, one hour counselling appointments prevented many college students from receiving needed support for their career decision making. Frustrated by this lack of access to career services, researchers, theorists and practitioners came together to create and provide the differentiated service delivery model. Thirty years and over 250 empirically-based articles later, CIP theory continues to synergistically inform research and practice across various venues, locations and populations. In this article, the authors, consisting of a team of CIP theorists, researchers and practitioners share practical examples, challenges, strategies to address those challenges, and recommendation on building a community of practice to address the praxis among these important elements.