Early alert systems (EAS) are an important technological tool to help manage and improve student retention. Data spanning 16,091 students over 156 weeks was collected from a regionally based university in Australia to explore various microeconometric approaches that establish links between EAS and student retention outcomes. Controlling for numerous confounding variables, significant relationships between the EAS and student retention were identified. Capturing dynamic relationships between the explanatory variables and the hazard of discontinuing provides new insight into understanding student retention factors. We concluded that survival models are the best methods of understanding student retention when temporal data is available.