Purpose: The purpose of this paper is to investigate the use of meta-tags by the leading higher educational institutions (HEIs). It explores the various kinds of messages conveyed by HEIs in the meta-description tags of their website homepage. It further examines that whether the messages conveyed by HEIs are in accordance with the prospective…

The rapid evolution of the Internet, technological innovation and increased flow of information (information overload) has modernized academic libraries and it is difficult to keep up with the virtual delivery of scholarly information. It is to be relevant within this digital economy ecosystem, improvement as change is vital. The purpose of this…

Search marketing is the process of utilizing search engines to drive traffic to a Web site through both paid and unpaid efforts. One potential paid component of a search marketing strategy is the use of a pay-per-click (PPC) advertising campaign in which advertisers pay search engine hosts only when their advertisement is clicked. This paper…

Despite an increase in ad spending and demand for employees with expertise in search engine optimization (SEO), methods for teaching this important marketing strategy have received little coverage in the literature. Using Bloom's cognitive goals hierarchy as a framework, this experiential assignment provides a process for educators who may be new…

Proteomics is an emerging area of systems biology that allows simultaneous study of thousands of proteins expressed in cells, tissues, or whole organisms. We have developed this activity to enable high school or college students to explore proteomic databases using mass spectrometry data files generated from yeast proteins in a college laboratory…

This paper presents the findings of an experiment in which a group of 17 French post-secondary EFL learners used Google to self-correct several "untreatable" written errors. Whether or not error correction leads to improved writing has been much debated, some researchers dismissing it is as useless and others arguing that error feedback…

College Navigator was developed by NCES and released in September 2007 as the U.S. Department of Education's primary source for comparing postsecondary institutions that participate in federal student financial aid programs. The site is designed to help students, parents, and high school guidance counselors search for and compare information on…

The purpose of this study was to investigate where students turn for course-related assignments, whether an ordered pattern could be described in terms of which sources students turn to and how students evaluated the information they chose to use. Data were drawn from open-ended questionnaires (n = 282). Semantic network analysis was conducted…

This article summarizes the author's dissertation regarding search strategies of millennial undergraduate students in Web and library online information retrieval systems. Millennials bring a unique set of search characteristics and strategies to their research since they have never known a world without the Web. Through the use of search engines,…

Purpose: This study is an attempt to develop an automatic identification method for Arabic web queries and divide them into several query types using data mining. In addition, it seeks to evaluate the impact of the academic environment on using the internet. Design/methodology/approach: The web log files were collected from one of the higher…

Web 2.0 has made information more accessible and offers opportunities to make library resources more visible. This article presents several strategies for incorporating libraries and library resources into Web sites and course management systems. The tools presented are appropriate for many types of libraries and work with most Web-based systems.…

Academic libraries have long been trying to gain access to users through their favorite online spaces, such as social networking sites. In this article a project of the University of North Carolina at Greensboro's University Libraries, which integrated library resources with the campus course management system, Blackboard, is detailed. The main…

This article describes the usefulness of Web analytics for understanding the users of an academic library Web site. Using a case study, the analysis describes how Web analytics can answer questions about Web site user behavior, including when visitors come, the duration of the visit, how they get there, the technology they use, and the most…

Data-driven learning (DDL), or corpus-based language learning, involves the learner in an exploratory task to discover appropriate expressions or collocates regarding his writing. However, the problematic units of meaning in each learner's writing are so diverse that conventional corpora often prove futile. The search engine Google with the…

Fullerton, California--College students use technology constantly. They text-message friends, compile playlists for their iPods, and are whizzes at updating their MySpace profiles. But when it comes to one kind of work they are required to do in college--namely, academic research--they can be inept. Too often, college officials say, students rely…