Two experiments were conducted to examine the hypotheses that physical aggression and fantasy aggression would lead to a preference for viewing violence. Subjects were college students. (MP)

Sixteen college students were measured for "skin conductance responses" (SCR) while they viewed four films on either a movie or a television screen in a study of selected media differences between theatrical film and television viewing. The students watched a bland (nonaggressive) and an aggressive film on one medium, then viewed two…

In research reported in this paper, an attempt was made to isolate arousal components due to the "form" of a television program from arousal components due to the "content" of the program. The following hypotheses were formulated: (1) emotional arousal will take place in programing segments depicting violent acts, (2) arousal due to the cognitive…

Results of this study indicate that no relationship was found between the respondents' verbal aggression and their viewing of either physical or verbal violence on television; no association was found between their aggressive predisposition and television viewing habits; and no association was found between their gender and preference for violent…

Examines types of adventure show content (violence, conflict, realism, and action) and viewer characteristics which may influence program liking. Findings suggest that the average viewer somewhat dislikes the typical violence portrayed in adventure shows; emotional conflict, however, seems to enhance liking for adventure shows. (PD)

Ninety-five college students participated in an investigation of the arousal and observational learning effects produced by television viewing. The subjects were assigned to one of three experimental television viewing conditions: a serious dramatic presentation with high physical and verbal violence, a comedy with high verbal conflict but no…

University students were involved in the design, implementation, and assessment of a program in local schools on conflict and violence in the media and in one's own life. The community partners were sixth graders in five area classrooms in the community surrounding the university. This study assesses the impact of a project-based community…