In the emergence of pandemic Coronavirus Disease (COVID-19), the delivery of education service becomes a global issue, and many traditional higher education institutes are shifting toward digital alternatives methods. E-learning is considered the most appropriate effective method of knowledge delivery to meet the current academic requirements.…

Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape's complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students' Online Learning Readiness and…

This paper explores the characteristics of mobile social media marketing adoption in the context of digital natives via an extended Mobile Technology Acceptance Model. Specifically, mobile usefulness and mobile ease of use were studied together with (1) networks relationship properties: homophily and tie-strength to understand their impacts on…

This study explores how socio-cultural dynamics influence student engagement with Generative AI technology in Nigerian higher education, using activity theory as theoretical underpinning. By examining the roles of community norms, technological accessibility, and educational objectives, the research identifies critical factors that impact the…

This survey-based study examined a social norms campaign promoting mask-wearing among college students during the coronavirus disease 2019 pandemic. More positive face mask perceptions, greater motivation to wear masks, and greater likelihood to wear masks in public were associated with respondents having seen the campaign messages and believing…

This article aims to investigate drinking patterns among business students, and dispositional (e.g., demographics) and social factors (e.g., norms of alcohol use) that may explain differences in alcohol consumption between business and non-business students. Students in Bergen, Norway, were invited to participate in a survey. The sample consisted…

The purpose of this study is to test an integrated entrepreneurial motivation and intention model based on self-determination theory (SDT) and the theory of planned behavior (TPB). Particularly, it aims at testing the direct and indirect effects of the basic psychological needs satisfaction of SDT, that is, autonomy, competence, and relatedness on…

The current research explores young adults' beliefs, awareness and understanding surrounding help-seeking behaviour in relation to barriers preventing access to counselling support. The literature suggests that several barriers, such as a lack of awareness, stigma and gender roles, will have a negative influence on help-seeking. To complement and…

Many Latino/a students select online learning as a viable option for completing a college degree. Yet, Latino/a perspectives regarding online social presence is unknown. This study explored Latino/a students' perceptions of social presence in online courses as related to their culture perspectives of interpersonal communication, values, norms and…

A 2-part study examines the influence of normative messages on college males' hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a target of social norms campaigns and tests messages designed to change perceived descriptive norms. Results indicated that hand washing behavior is appropriate for health…

An experiment was performed in which 155 undergraduate student subjects were provided with information about a stimulus person whose behavioral consistency varied on several issues. The study assumed that if the individual's behavior on the relevant topic was consistent, then behavior on the other issues should have no impact on persuasiveness,…

Purpose: Aims to offer some ways of improving and developing the residents in the dormitory of Tsuyama National College of Technology, Tsuyama, Japan. Design/methodology/approach: Describes how in order to calm the dormitory atmosphere, strict regulations had been adopted since the foundation times for the college, which sometimes led to…