This case study focuses on out-of-state undergraduate student recruitment at a small, private liberal arts institution in the southeastern United States. Wolpert's place utility theory, from the field of urban planning, was used as a framework for the study to help explain some of the reasons why a student may choose to attend a private university…

Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

The issue of grade inflation has been studied in many countries across the globe, yet it remains under-researched in Pakistan. This study aims to understand grade inflation in Pakistani universities by examining the contributing factors and its consequences. The data for this study was collected through in-depth interviews of 20 professors from…

Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

The gender imbalance in computer science (CS) is one of the most challenging issues in American education. CS is the only science, technology, engineering, and mathematics (STEM) field in which women's representation has steadily declined in recent decades. In this study, we explored one potential approach that could be effective in increasing…

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

Amidst public calls for greater internationalization, universities are marketing to international students. We explore how universities in regional hubs (Lee & Schoole, 2015) enact "dramaturgical performances" (Goffman, 1959), presenting images of themselves in geopolitical space. We find: (1) bifurcated marketing strategies to…

Purpose: Education plays a key role in socio-economic development and globalization has increased the numbers of students wanting to study abroad. Attracting international students is therefore an important objective for universities as international students open up opportunities to bring economic, cultural and academic benefits to both the…

Elite higher education institutions work hard to secure diverse classes, and students seek out these institutions in part because they believe that diversity will enhance their own educational experiences. Institutional theories would predict that practices set by the elite institutions in the field would isomorphically trickle down, however, case…

This paper assesses students' perceptions concerning the level of campus placement activities of their higher education institution (HEI) and determines the order of importance of various factors, as perceived by students, relating to employers' selection criteria. Primary data based on the responses of 621 students in 29 HEIs operating in the…

Higher education is seen by society as an opportunity for doors to be opened for high school graduates in achieving their personal and professional goals. It has long been held that a college education is vital to creating engaged and productive citizens. A bachelor's degree has become necessary for forward mobility for oneself and future…

In this study, we analyse the relationship between competition and programmatic diversification in 75 Italian universities from the academic years of 2003/2004 to 2011/2012. Results show that local competition, rather than national competition, influences programmatic diversification. The relationship between local competition and programmatic…

The most selective institutions of higher education are recognized by their competitive admissions, low admittance rates, high cost to attend, and the prestige garnered from achievements of their alumni. Hispanics' graduation rates at the most selective institutions of higher education are higher than at less selective institutions. Yet, only 12…

Purpose: It is considered a mystery by many people that, despite charging significantly higher fees when compared to public institutions, research has shown an increase in the demand and enrolments at private higher education institutions. The purpose of this paper is to investigate the critical factors considered by students when deciding to make…

The 47th annual "Recruiting Trends" reports are based on a survey convenience sample of employers currently seeking college talent through their interactions with college and university career services offices. Nearly 200 career service centers from around the country invited their employers to participate in this study. Employers…