The purpose of this study is to understand whether exposure to education about slow fashion regarding its environmental benefits would influence consumers' knowledge, attitudes, and purchase intentions toward slow fashion apparel and also to investigate whether knowledge about and attitude toward slow fashion would influence young adult consumers'…

Tallied graduating college students (N=1,843) who displayed personal adornment in addition to their traditional academic garb. Found that degree conferred, sex of recipient, and year of graduation were related to the frequency and forms (political and nonpolitical) of adornment. Indicated that personalization of graduation attire followed patterns…

A study was conducted to assess the relationship between printed t-shirts and communication apprehension. In the first phase of the study, self-reports were used to categorize 206 college students as either high or low in communication apprehension. The second phase of the study consisted of others' evaluations of t-shirts worn by selected…

Purpose of this study was to seek some index which would be useful in identifying those members of the current youth cohort who are most likely to have adopted a new set of attitudes and values, so that social scientists might have a useful tool for further study. (Author/CB)