Higher education institutions (HEIs) in the context of neoliberal globalization currently face fierce competition and enormous financial burdens. To address financial distress and generate revenue, more and more HEIs embrace market-like strategies to attract international students, extending academic capitalism to global higher education. For…

The purpose of this paper is to advance the concept of narrative approaches to career counselling from a cross-cultural perspective by investigating the case of Vietnam. It offers an account of the sociocultural context of Vietnam as it shifts from its traditional Confucian and communist values to a modern globally integrated market economy.…