In an effort to revitalize Bennington College (Vermont), its president recently fired 26 of 79 faculty members, reduced and reorganized academic departments and divisions, replaced tenure with multi-year contracts, and recruited new faculty. Some claim violation of academic freedom. Enrollment has increased, particularly among first-time students,…

Some concerns of foreign students are discussed including recruitment malpractice, the need for financial assistance and/or student employment, psychological problems, and the unwillingness of some trained foreign students to return to their countries of origin. (MLW)

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…

The development of policy to respond to reduction and financial exigency in higher education was studied, based on a survey of presidents of 19 public and 35 private colleges and universities. In addition to assessing policy development, the survey was directed to efforts to increase enrollments and revenue and to reduce expenditures and criteria…

The impact of demographic shifts and enrollment declines for higher education are examined, and possible institutional responses to these problems are studied. After a review of the national statistics and projections of future enrollment trends, attention is directed to the campus level and the dimensions of current enrollment problems. Based on…