The proliferation and increasing significance of AI-enabled voice assistants (AIVAs) for consumer purchase decisions imply the need for a better understanding of their acceptance in the higher education (HE) enrollment context. Using the Grounded Theory (GT) research method and a consumer value perspective, we examine the enrolment decision-making…

Higher education enrolment has long been known to rise and fall counter to the current economic situation. This counter-cyclical enrolment response represents an economic principle where a price-elastic consumer is more likely make a consumption choice when another valuable use of resources is not available. Higher unemployment has historically…

The availability and convenience of the Internet, combined with the variety of products available at any given time, have contributed to the success of online auctions.This exploratory study examined online auction behaviors among college students in an attempt to identify underlying dimensions of auction motivations. Questionnaires completed by…

Presents a lesson plan that utilizes a document presented by students to the President of the University of Alberta in 1930. The document lists the prices (with increases) for food and other commodities and concludes with a succinct analysis of why students are moving off campus. (MJP)