One subpopulation of students on the rise at many university campuses is e-sport gamers or "e-athletes." Video gamers are giving a new definition to the traditional athlete and are attracting the attention of athletic administrators, who are willing to fund scholarships to attract today's top e-athlete. The relationship between gamers…

To support the workforce gap of skilled cybersecurity professionals, gamified pedagogical approaches for teaching cybersecurity have exponentially grown over the last two decades. During this same period, e-sports developed into a multi-billion dollar industry and became a staple on college campuses. In this work, we explore the opportunity to…

The issue of grade inflation has been studied in many countries across the globe, yet it remains under-researched in Pakistan. This study aims to understand grade inflation in Pakistani universities by examining the contributing factors and its consequences. The data for this study was collected through in-depth interviews of 20 professors from…

Colleges compete to attract students by investing in amenities such as athletics, dormitories, and student activities. We examine the effect of student consumption of postsecondary amenities on academic achievement and future donation behavior in the context of Big-Time college sports. We resolve the selection issue using data from a large, public…

Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…

This study examined challenges of employing university culture as a mechanism to increase commitment to the internationalization strategy among university internal stakeholders. Data were collected from a sample of 235 students, faculty, and staff from a top-ranked university in Russia. The study showed a misalignment between internal marketing…

In a globalized and competitive world, the need for the Higher Education Institutions to have a competitive advantage and exceed the expectations of the learners becomes more and more imperative, although the fundamental part of the Institutions is also true in addition to capturing enrollment is to retain it. and to retain it, and to achieve the…

Due to significant government cuts to Higher Education funding in Southern European systems, their already underfunded universities were forced to increasingly compete for students as sources of additional revenue. Concurrently, families and students that continued to afford participation in Higher Education became more selective when choosing a…

The authors of this article describe an adaptation of the rent-seeking game by Goeree and Holt (1999) to the recruiting of athletes by NCAA Division I football and basketball teams. Students engage in an effort-based lottery, i.e., recruiting to sign a blue-chip prospect. The winner gets the prize--the player's marginal revenue product in excess…

In this study, we analyse the relationship between competition and programmatic diversification in 75 Italian universities from the academic years of 2003/2004 to 2011/2012. Results show that local competition, rather than national competition, influences programmatic diversification. The relationship between local competition and programmatic…

As the number of globally mobile students has expanded, governments are assumed to be consistently and intentionally competing for talent, in what has been called a "great brain race". While the notion of competition has become dominant, there is little evidence on long-term policy dynamics in this field, not only across jurisdictions…

Globalisation has transformed the field of higher education by increasing flows of mobile students. This has had significant repercussions not only for countries that take advantage of the expansion of exports of English-medium programmes but also for countries that have not risen to prominent positions in the global education market, such as…

Universities, as part of the neoliberal regime imposed on them, are being co-opted into a "war for talent", in which national economic success is heavily invested. We examine part of this "war" that affects universities directly--the recruitment of "the brightest and the best" internationally mobile students and their…

This paper investigates new ways in which prospective students are brought to campus for engaging activities offered by faculty. How they are viewed as being successful can provide further application toward student recruitment. [Paper presented at the Annual Meeting of the Northern Rocky Mountain Educational Research Association (NRMERA) (34th,…