Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

Social media technologies (SMTs), online brand communities, and social customer relationship management (SCRM) Capabilities play an indispensable role in the engagement and loyalty-building of university students to achieve a sustainable university reputation. This study provides pioneering input for higher education institutions (HEIs) by…

Purpose: The present study has been carried out to study whether and how different aspects of brand management (brand identity, brand image and brand meaning) are instrumental in maintaining and enhancing attachment strength of students with higher education institutes (HEIs). Further, to understand what brand management aspect channels the impact…

While academics and university administrators often criticize rankings, league tables have become important tools for student decision-making, especially in the Chinese sector. Yet, research has not fully explored how students in China have engaged with both global and local rankings, as most studies have focused on one setting or the other.…

A trend among college football programs is to ascend from the Football Championship Subdivision (FCS) to the Football Bowl Subdivision (FBS). While nine football programs have initiated the transition to the FBS since 2012, the football program at Western Kentucky University (WKU) was the only program from 2005 to 2011 to reclassify from the FCS…

Higher education in Taiwan faces various challenges, such as the low-birth rate, blurred positioning, and lack of marketing concepts. In order to sustain, more effect strategies and actions resource should be implemented to enhance service of the colleges and universities. Therefore, image asset management becomes a critical start. This study aims…

There have been articles about the competitiveness of elite colleges and universities and the need to provide courses or partial courses or seminars in failure. The idea is legitimizing failure; it happens to everyone after all. But, since some college students have never experienced failure, the colleges need to include instruction on how to…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

The purpose of this study is to evaluate the validity of college rankings, by investigating to what extent measurements employed by rankings are good proxies for evaluating educational practices at liberal arts colleges. Using a hierarchical linear modeling with data from the Wabash National Study of Liberal Arts Education, Integrated…

In this research article, Leah Schmalzbauer and Alelí Andrés examine the educational mobility of low-income US citizen and DACAmented youth who are members of mixed-status families. Drawing from thirty life history interviews with Latinx students attending a top-tier liberal arts college, and based on ethnographic case studies of eight of their…

The meritocratic ideal prescribes that universities should admit students based on academic ability and individual effort. Yet as competition for scarce slots has increased, markets for services to improve the odds of admission have expanded. We use the case of a popular online forum for elite Taiwanese students seeking graduate study in the…

In the current context, the need for marketing in institutions of higher education is undeniable. The specification of the student not merely as a 'customer' means that traditional marketing no longer has sufficient capacity to explain the behavior of the student body. In this study, a four-level relationship marketing model is tested to check the…

Purpose: The purpose of the paper is to report on the perception of students in regard to critical antecedents, dimensions and consequences of service quality with an aim to develop a theoretical model in the context of a university in Australia. Design/methodology/approach: This research used focus group discussions with 19 students who had been…

LGBT (lesbian, gay, bisexual, and transgender) resource centers are campus spaces dedicated to the success of sexual minority students. However, only a small handful of American colleges and universities have such spaces. Political opportunity and resource mobilization theory can provide a useful framework for understanding what contextual factors…

We posit that institutions of higher education attempt to maximize their reputation, and that an institution's reputation, research output, and average student quality are determined simultaneously. Because these outputs are produced jointly, three-stage least squares is used to estimate the parameters of the model. We find that faculty research…