Colleges must manage all types of risks on their campuses every day, and none should be of greater concern than those involving students. With students at the core of their mission, higher-education institutions should minimize any risks related to student safety and satisfaction, and governing boards should establish effective policies to support…

Demographic changes affecting college students, faculty, and patrons and responses to the changes are considered. For each of the three groups, attention is directed to factors influencing change within and outside the campus, options available to the campus, and strategies for responding to the demographic changes. To recruit new full-time…

This second volume of the University of California, Irvine (UCI), Student Affirmative Action (SAA) Five-Year Plan contains the complete student affirmative action plans as submitted by 33 academic and administrative units at UCI. The volume is organized by type of unit: academic units, academic retention units, outreach units, and student life…

An update of the University of California, Irvine, Student Affirmative Action (SAA) plan is presented for 1985-1986. SAA activities planned by both academic and administrative units are covered, such as activities designed to: stimulate greater student involvement, establish clearer life goals and career linkages, enhance cultural awareness, and…

The University of California, Irvine, 1986-1987 Student Affirmative Action (SAA) Plan is presented. An introductory section covers the organizational structure of SAA efforts, progress toward SAA goals, persistence and graduation rates for new SAA high school freshmen through spring 1985, and an overview of SAA education-oriented and…

This article describes Washington State University's efforts to plan for and accommodate diversity on campus. It covers goals for institutional climate; administrative structure; recruitment and retention of minority students, faculty, and staff; and policy and programs concerning cultural diversity in all campus relationships, equal opportunity,…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…

The high school graduating class of 2008 will be the largest, the youngest, and the most racially and ethnically diverse in U.S. history. This new generation, coupled with a demographic slump in the 24- to 35-year-old population expected at that time, will force higher education institutions to face a new set of concerns and expectations. (MSE)

This bibliography, the third in a series, is arranged according to the following categories: (1) goals and longrange planning; (2) administration and faculty; (3) curriculum and instruction; (4) space utilization and scheduling; (5) characteristics of entering students; (6) general student characteristics; (7) recruitment and admissions; (8)…

To create an effective plan and marketing strategy, administrators, faculty members, trustees, alumni, and students need to be involved. Each group needs to understand that it must subordinate individual and departmental concerns to those of the college. (MLW)

The purpose of this report is to provide information on the outcomes of the Intervention for College Attendance Program, a program of competitive grants awarded to postsecondary institutions, professional organizations, and community-based organizations. Prior to the 2008-09 biennium, the program focused on provision of college awareness and the…

This first volume of the University of California, Irvine, (UCI) Student Affirmative Action (SAA) Five-Year Plan provides an overview of the plan and the planning process, lists campus SAA goals and objectives, summarizes campus SAA activities, and describes the research and evaluation components of the plan. Topics include: the historical context…

The potential value of marketing principles to help solve educational problems in higher education is addressed. Four variables that are within the decision power of those in higher education and those in the commercial world are the product, distribution, promotion, and price. The marketing concept demands that policies be built on a base of…

The usefulness of marketing functions as they relate to higher education enrollment and financial problems is addressed, and proven marketing principles that have been violated by higher education decision-makers are considered. It is suggested that a college or university operation can be examined within the same context as any product…