Black, Indigenous, and People of Color (BIPOC) faculty and staff are influential in the recruitment and retention of intercultural students to higher education institutions. This study sought to investigate and strengthen the recruitment experiences of BIPOC students as they navigated the process at a highly competitive, predominantly white…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

This article examines how diversity is constructed in college recruiting, with a focus on the ways in which recruiters' interpretations of diversity are conceptualized, practiced, and (mis)aligned with those represented in institutional messaging in higher education. Through the lens of Discourse Theory, this study demonstrates how distinct…

Generation Z students (born between 1995-2010) have replaced millennials on college campuses. Generation Z students are entrepreneurial, desire practical skills with their education, and are concerned about the cost of college. This article presents what need to be known about this new generation of students.

Diversity studies have mostly been done outside India and have largely focused on race, gender and ethnicity. The relevance of these studies to India remains less explored. Hence, faculties from various disciplines were interviewed across six states and a union territory. Diversity awareness was substantial regarding familiar social categories…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

Case study results featuring four Latinx STEM faculty members illustrate the forms of institutional support professors can provide to increase the number of Latinx students in science, technology, engineering, and mathematics (STEM) fields. The findings highlight three areas of university faculty agency to integrate Latinx students into the…

Unfortunately, within the extant scholarship that has explored queer and trans* historically Black college and university (HBCU) students, the discourse(s) that deliberately center how they can be retained, persist, and ultimately graduate have largely been absent from the literature. Thus, this conceptual exploration offers strategies that HBCUs…

This paper simulates a system of socioeconomic status (SES)-based affirmative action in college admissions and examines the extent to which it can produce racial diversity in selective colleges. Using simulation models, we investigate the potential relative effects of race- and/or SES-based affirmative action policies, alongside targeted,…

Tertiary institutions are citadel of learning that are expected to provide solutions to personal, socio-economic and political problems that the home and other institutions cannot resolve. These institutions in Nigeria are beginning to subscribe to pressure of ethnic influence, a condition that tends to plague the nation as issues of national…

This project examines international student enrollment at an East Asian University (EAU) located in Taiwan. The study focuses on the perspective of the recruiters, which consisted of fifteen employees at EAU's International Education Office (IEO). The Gap Analysis problem-solving framework is applied to develop strategies to help the recruiters…

The COVID-19 crisis has profoundly disrupted U.S. higher education, affecting both institutions and people, including students, faculty, and staff. To understand the potential impact of the coronavirus on U.S. international higher education, WES Research surveyed prospective international and immigrant students interested in studying in the U.S.;…

Since Jerry Herron begins his forum essay, "Notes toward an Excellent Marxist-Elitist Honors Admissions Policy," with his anecdotal True Genealogical Confessions, Jeffery Portnoy, writes here that he feels feel obligated to begin in a similar mode. One side of Portnoy's family was in the real estate business in St. Louis, and the other…