As a communication tool, the creative brief should seamlessly blend business goals with creative vision. This article investigates the role the creative brief plays as an internal communication tool between account and creative teams. Two data sets were collected. Two open-ended e-mail surveys gathered responses from 33 agency account management…

Technology has and continues to transform communication channels. As a result, electronic communications has become ubiquitous in the workplace allowing for collaboration, cost reduction, and increased productivity. Social media tools allow for connecting to and interacting with a larger audience. The digital generation comes to the classroom…

Students in upper-level courses are expected to observe disciplinary conventions in writing assignments. Common recommendations for teaching conventions require substantial time for instructor feedback and in-class instruction. As an alternative, we tested the effectiveness of a checklist in improving students' performance of these conventions.…

This article presents strategies for using two types of essay-writing rubrics in a developmental English class of students transitioning into college-level writing. One checklist rubric is student-facing, designed to serve as a guide for students throughout the writing process and as a self-assessment tool. The other checklist rubric is…

The purpose of this study is two-fold. First, it investigates the self-images of science teaching held by early childhood pre-service teachers who took constructivism early childhood science education courses. Second, it analyzes what aspects of those courses influenced these images. The participants were eight pre-service teachers who took these…