The purpose of this convergent parallel mixed methods study was to explore the representations of Black male students and Black masculinity in college films and identify what differences in representations exist when accounting for various characteristics of the films. In the qualitative component, a qualitative content analysis was utilized to…

Previous research by W. Cross (1980) concluded that blacks have a multifaceted reference group orientation which utilizes both black and white anchor points dependent upon situational cues. To further delineate the relationship between the group and self identity and to determine if the relationship between these constructs differs for black male…

Two experiments were conducted to investigate the effects of positive and negative reinforcements upon black college students. In the first experiment subjects received either positive or negative reinforcement from a black or a white evaluator. Results indicated that behavioral change (compliance) was greater in response to negative reinforcement…

The self perceptions and ideal women of black and white women were slightly self achieving. White women as in previous samples said men prefer a home oriented woman. Black women, however, felt men wanted a woman balanced between home and career aspirations, and black men agreed. White men also delineated a balanced ideal woman unlike what white…

A replication of two previous studies, this study examined the effect of both sex and ethnicity on attitudes toward women, self-reported masculinity-femininity, and masculine-feminine stereotypic attitudes. The Attitudes Toward Women Scale (AWS) and the Personal Attributes Questionnaire (PAQ) were administered to 367 college students (112 Anglos,…