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Direct linkBolkan, San; Goodboy, Alan K. – Communication Education, 2015
Instructors' use of humor is generally a positive influence on student outcomes. However, examinations of humor have found that specific types of messages may not impact, or may even reverse, its positive effect. Instructional humor processing theory (IHPT) has been used to explain how humor impacts student learning. The current study sought to…
Descriptors: Teaching Methods, Humor, Educational Theories, Predictor Variables
Ledford, Bruce R. – 1978
The purpose of the study was to determine the effects of rheostatically controlled visual subliminals on the affective interrelations of a learning task of subjects within a classroom setting. Four groups of students were used. Subjects were unknowingly exposed to a rheostatically projected subliminal message for 30 minutes during otherwise normal…
Descriptors: Affective Measures, Arousal Patterns, Attention, College Students
