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Direct linkCassar, Mario; Caruana, Albert – Journal of Marketing for Higher Education, 2023
Universities websites have become a recruitment tool that is popular with students. Recruitment pages often seek to demonstrate the benefits of studying at the institution by adopting an objective approach that makes use of textual content that emphasises facts and data. Story-based text consisting of alumni experiences of a programme of studies…
Descriptors: Marketing, College Students, College Applicants, Foreign Students
Download full textHumphries, Jennifer, Ed.; Knight-Grofe, Janine, Ed.; Klabunde, Niels, Ed. – Canadian Bureau for International Education, 2009
The Canadian Bureau for International Education (CBIE) regularly evaluates the experience of international students in Canada through a benchmarking survey. Canada First 2009 represents the fourth time CBIE has conducted this research. Previous editions appeared in 1988, 1999 and 2004. This year's survey used a revised questionnaire similar to…
Descriptors: Foreign Countries, Student Surveys, Benchmarking, Student Experience
