A survey of 2,000 Western Australia high school seniors indicates that, although most are unlikely to qualify for university, most would prefer it to vocational training. Institutional preferences are linked to their own perceived level of academic achievement and overall image of the institution. Implications for university marketing are…

A study of seven diverse professional schools suggests that, although a variety of strategies (e.g., early identification, preprofessional contact, resocialization of faculty and matriculated students, and support services) can produce successful affirmative action for women and minority students, a concise, directed program geared to the school's…