In recent years researchers have paid substantial attention to the issue of college students' alcohol use. One limitation to the current literature is an over reliance on retrospective, self-report survey data. This article presents field methodologies for measuring college students' alcohol consumption in natural drinking environments.…

Alcohol use is highly prevalent among U.S. college students, and alcohol-related problems are often considered the most serious public health threat on American college campuses. Although empirical examinations of college drinking have relied primarily on self-report measures, several investigators have implemented field studies to obtain…