Some innovative programs designed to draw more Hispanics into higher education are described: Pan American University's Talent Search project, guaranteed admission for students with associate's degrees to Florida state universities, the College Assistance Migrant Program, the Border College Consortium, outreach program for junior and senior high…

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

An overview of Hispanics' poor standing in higher education, insight into Hispanic demographics, and some of the reasons why Hispanics are often unprepared for college are discussed. Hispanics are seen as not being recruited by colleges in large numbers and not encouraged to continue beyond a two-year degree. (MLW)

Parent involvement in institutional advancement and fund raising can take a variety of forms: dances, class participation, applicant interviews, recruitment, telephone and other fund raising, and sponsorship of social events as well as annual giving. Guidelines for parent programs are suggested. (MSE)

To create an effective plan and marketing strategy, administrators, faculty members, trustees, alumni, and students need to be involved. Each group needs to understand that it must subordinate individual and departmental concerns to those of the college. (MLW)

Alumni programs in career counseling, such as Career Days, succeed in involving alumni firsthand with their college or university. Some techniques for bringing students and alumni together are identified: extern programs, student internships in alumni relations/career counseling, counseling and placement programs in academic departments, and…