Compared behavior of college students who wore costumes on Halloween with those who did not. Findings from 805 females and 448 males surveyed over 5-year period revealed significant associations between dressing in costume and drinking alcohol and between masquerading with group and using marijuana and other drugs. Found no significant…

Tallied graduating college students (N=1,843) who displayed personal adornment in addition to their traditional academic garb. Found that degree conferred, sex of recipient, and year of graduation were related to the frequency and forms (political and nonpolitical) of adornment. Indicated that personalization of graduation attire followed patterns…

Studied evaluative dimensions of how recruiters and future employees (students) view the importance of appearance. Examined differences of focus (students versus recruiters), sex, and occupational area. Respondents recognized appearance as an influence on an individual's effectiveness. Generally, extreme styles were deemed unacceptabe. (Author/RC)

Explored possible gender differences in clothes-shopping behavior among adolescents. Findings from 387 college students revealed that: parents financially assisted sons and daughters equally; there was no gender difference in shopping frequency; mothers more frequently shopped with sons than with daughters; fathers rarely shopped with any…

Attempts to discover if there was a significant relationship between the clothing behavior of two different groups of college males (identified as conservative dressers and hippie dressers) and their social-political beliefs. (Author/RK)

Purpose of this study was to seek some index which would be useful in identifying those members of the current youth cohort who are most likely to have adopted a new set of attitudes and values, so that social scientists might have a useful tool for further study. (Author/CB)