Purpose: The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more systematic approach. This study also examines university's image role as a mediator on the…

Purpose: This study aims to investigate the impact of green image on student loyalty and to present a conceptual framework aimed at retaining current students and attracting new ones in higher education. Design/methodology/approach: After review of prior studies using green image to predict customer loyalty in non-higher education industries and…

Universities in the USA must navigate a complex set of organizational goals when communicating about international students. On one hand, international students signal that the university has a global reach and diverse student body; on the other hand, international students have been viewed as edging out domestic students for access to scarce…

High school and college students are inundated by indicators and rankings supposedly designed to help them decide where to go to college and what to study once they arrive. In "Metrics That Matter," coauthors Zachary Bleemer, Mukul Kumar, Aashish Mehta, Chris Muellerleile, and Christopher Newfield take a critical look at these metrics…

A major cluster of economic engines that have changed Asian higher education, Hong Kong, Singapore, South Korea, and Taiwan have all developed high-income societies as well as world-class universities which linked local "knowledge economies" to global science and created hubs for international collaborations and mobility. However, there…

Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country higher education system reputations. Institutions that operate international branch campuses typically claim that the student…

This paper situates sexual harassment and violence in the neoliberal university. Using data from a 'composite ethnography' representing twelve years of research, I argue that institutional inaction on these issues reflects how they are 'reckoned up' in the context of gender and other structures. The impact of disclosure is projected in market…

Most Canadian universities participate in the US-based National Survey of Student Engagement (NSSE) that measures various aspects of "student engagement." The higher the level of engagement, the greater the probability of positive outcomes and the better the quality of the school. "Maclean's" magazine publishes some of the…

Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and…

Contemporary student activism has revealed deep feelings of alienation on college campuses, prompting strong reactions to current and historical racial injustice, including the history of Cecil Rhodes. Can advisors promote restorative justice by encouraging reflection upon privileges afforded to Rhodes scholars and their responsibility to address…

The meritocratic ideal prescribes that universities should admit students based on academic ability and individual effort. Yet as competition for scarce slots has increased, markets for services to improve the odds of admission have expanded. We use the case of a popular online forum for elite Taiwanese students seeking graduate study in the…

The delivery of online university courses has continued to grow for more than a decade. New advances in technology have made the efficient delivery of courses possible, as well as increasing the collections of tools for students to cheat. Cheating results in the atrophy of the student's academic integrity, it has the potential to damage a…

By international standards, American colleges charge high tuition, and students must often take out loans to cover the cost of their higher education. This has prompted many to wonder why the United States cannot copy the higher education policies of certain other rich countries, such as Finland, where students at public universities pay zero…

Critical Race Theory contends that institutions codify and sustain racial inequalities even absent explicitly racist motives or actions. College ranking systems perpetuate such institutional racism by socially constructing minority-serving institutions (MSIs) as less valuable and prestigious. By assigning greater worth to criteria favoring more…

Original and significant research benefits the careers of those running universities and brings prestige to their institution. World class teaching, by and large, does not, and this has important consequences for higher education's tripartite mission. Most notably, emphasis on the research mission of major higher education institutions dwarfs that…