Entrepreneurship is now everywhere on college campuses: from classes and contests to accelerators and incubators spread across diverse departments and programs. These activities cultivate tomorrow's Facebooks and Googles but can also put profit in conflict with pedagogy. Should faculty keep information about student start-ups confidential? Should…

This article describes the revision of a Business Calculus course at a medium-sized, northwestern university. The purpose of this manuscript is to describe the need for a redesign of the Business Calculus course, conversations among math and business faculty about the course changes, the development of the new course, and the addition of a…

Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

For years, researchers have recognized the expectation within the business community that business school graduates possess a working knowledge of spreadsheet applications. Academics continue to seek effective ways to teach these skills in an academic setting. This exercise uses Wordle, a five-letter word guessing game, to teach students…

While the higher education sector is continuously searching for innovative technologies, the use of chatbots requires extensive research and careful consideration of their pedagogical value. The lessons learned from lecturers who experiment with chatbots can constitute important evidence to support their use. This paper presents a chatbot…

Despite collaboration being integrated into business education, challenges remain in preparing students to collaborate in modern organizations. This challenge is partially due to educators primarily focusing on within-team collaboration while, due to increased work complexity, organizations have moved to multiteam systems which also require…

Today's marketing students face an increasingly turbulent job-search environment as companies assess and modify their hiring needs and practices. As marketing educators, we can help our students better position themselves in the market by helping them identify their individual strengths (and weaknesses) and articulate their professional goals. To…

Games in the classroom is not a new concept. Simulations, board games, and online games are popular methods of incorporating game-based learning or gamification into the classroom. However, newer and more humor-based games popular with student populations, such as Cards Against Humanity, a popular card-based party game, have produced some…

The economic theory of natural resource exploitation predicts that scarcity crises will not arise because forward-looking resource owners will smooth their extraction over time to maximize their profits. The model providing this result can seem opaque and technical to students, but its intuition can be learned from experience. The author shares a…

This paper presents a series of activities that operationalizes the key marketing concepts of mission statements and objectives at the individual, rather than organizational level. The result is a high-impact, low resource-intensive innovation that deepens learning outcomes related to these foundational practices while equipping students with…

This teaching innovation develops social media and strategic marketing skills through student promotion of community organizations and businesses--our local economic engine--following community or business interruptions (e.g., natural disasters, pandemic, seasonal closures). Our communities are periodically impacted by necessary shutdowns for…

The purpose of this paper is to discuss the role of simulations to advance students' knowledge of the business enterprise, and illustrate the attributes of a selected simulation deployed in strategic management course. Business education is a transitional phase in the lives of college students designed to empower them to occupy managerial…

The interconnected modern world requires business professionals to adopt a global mindset and function effectively in multicultural environments. The authors introduced multicultural experiences to their students through virtual partnerships, in which online technologies are used to virtually connect classrooms across borders. The students…

This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

In the field of sport management, students are often taught the importance of networking with professionals in the industry as they progress through their degrees, in order to enhance employment opportunities. Prior research has indicated that within the sport industry, professionals often hire individuals whom they have connected with on a…