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Smith, Virginia Carter, Ed.; Hunt, Susan, Ed. – 1986
The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…
Descriptors: Advertising, Alumni, Audiovisual Aids, College Bound Students
Direct linkRoberts, Tim S. – Information Science Publishing, 2006
Contributions from researchers and practitioners involved in self, peer and group assessment in an online or e-learning environment investigate how assessment practices can be used to assist and improve the learning process. The book describes the principal characteristics of self, peer and group assessment; presents guidelines for effective…
Descriptors: Computer Uses in Education, Internet, Peer Evaluation, Self Evaluation (Individuals)
