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Download full textThongprayoon, Boonchan; Hill, L. Brooks – 1987
A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…
Descriptors: Advertising, College Students, Cultural Influences, Foreign Countries
