The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…

Adopting new teaching practices, like the 'flipped classroom', disrupts organizational routines within the university. This paper examines flipped classroom implementation from the perspective of four stakeholder groups students, instructors, administrators, and managers), using an organizational routines lens. Disrupting established routines…

As the focus on international education has changed from international aid to international trade, competition for internationally mobile students has increased. The motivational factors influencing the education destination decision for students from China is of particular significance to destination countries and their educational institutions.…

This article explores the issue of university student recruitment and retention beyond the first and second year of studying science. The research investigated the "image" students have of science, the demands they face in studying science and student self-efficacy, and the relative importance of these factors as perceived by 140…