Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

The purpose of this article is to develop and validate an instrument on Academic Enhancement Support for Malaysian student-athletes. The instrument development process began earlier in previous research's stages. Thirty-five questionnaires were distributed to Malaysia Public University student-athletes who competed at the university and state…

This paper aims to investigate the factors affecting cyber-entrepreneurial intentions among final-year students of public universities in Malaysia utilizing the Theory of Planned Behavior (TPB) and Theory of Self-Efficacy (TSE). The quantitative survey-based research method was adopted to conduct the study using both final-year undergraduate and…

This study focuses on one particular attribute of critical pedagogy, which is engaging with the lived experiences of students. The aim was to examine how students experienced writing about their immediate realities under emergency remote teaching and learning conditions. Students were asked to write about what they had learnt as a result of being…

Purpose: The purpose of this research is to explore the transformative impact of AI-augmented tools on design pedagogy. It aims to understand how artificial intelligence technologies are being integrated into educational settings, particularly in creative design courses, and to assess the potential advancements these tools can bring to the field.…

It is well established within the field of Critical Whiteness Studies that white privilege routinely materialises in Western universities. Yet, even though a third wave of Critical Whiteness Studies is increasingly focussing on whiteness in non-Western contexts, there has been insufficient attention toward whether white privilege also exists in…

Purpose: The aim of the study was to identify factors associated with tertiary students' intention to pursue agriculture-related careers. The moderating effect of gender and geographic location on the predictive relationships was also examined. Design/methodology/approach: Quantitative data were collected from 488 students studying in five…

This study aimed to evaluate the mediation role of resilience on the link between self-efficacy and competitiveness among university students in Malaysia. One hundred and thirty-six participants from several universities in Malaysia were recruited to respond to an online form consisted of the following scales: adapted versions of brief resilience…

Purpose: Blended learning (BL) has been increasing in popularity and demand and has developed as a common practice in institutions of higher learning. Therefore, this study develops a model to evaluate the critical predictors that determine students' acceptance and deployment of BL in institutions of higher education based on the theory of planned…

Purpose: The main purpose of service learning is to produce holistically developed students. Since 2015, the Ministry of Higher Education has mandated the infusion of service learning into various study programs, however till today, service learning across the country is still in its infancy. Critical insights on its contextual compatibility is…

Social networking sites have played an important role in enhancing students' social presence. As an educational tool for online courses, they have significantly contributed in promoting students' motivation for learning. The aim of this research is to investigate the impact of social networking sites on students' academic performance. We conduct a…

Students' attitudes towards statistics have been more often negative due to many factors such as initial perception of the subject, low ability in mathematics and lack of motivation to study statistics. Studies involving SATS-36 included investigation of the different factors in relation to students' attitude towards statistics. Other studies have…

The current study examines how and why speakers of English from multilingual contexts in Asia are identifying as native speakers of English. Eighteen participants from different contexts in Asia, including Singapore, Malaysia, India, Taiwan, and The Philippines, who self-identified as native speakers of English participated in hour-long interviews…

Transnational education is becoming a popular way for students to earn an attractive credential from a foreign university in emerging education hubs in Asia. In an era where students are staying closer to home for their education, this paper offers insights into the motivations or choice criteria used by students currently enrolled at…

Research shows that test method can exert a significant impact on test takers' performance and thereby contaminate test scores. We argue that common test method can exert the same effect as common stimuli and violate the conditional independence assumption of item response theory models because, in general, subsets of items which have a shared…